The company, Holdfast Products CC, was established in the early 80’s as a manufacturer and distributor of hobbyist tie-down equipment. It was started in the front room of a small Claremont cottage with the help of one part-time worker.

Within 3 years the need for a good roof-rack system was realised and the company looked to Europe for a supplier. When dealing with Europe became a problem in the mid-eighties, we started to produce our own roof racks for cars with raingutters.

As vehicles became more streamlined and gutters were being dropped, we developed a range for cars without raingutters. At about the same time we started producing suction-pad fishing rod holders, which proved to be a popular addition to the range.

Cycling started becoming one of the most popular sports in the country and to meet the challenge, we decided to produce a cycle carrier that would stand up well to South African road conditions. As the requirements of a very demanding industry became more sophisticated, we began to develop a range of products that suits the pockets of all our local consumers. Our latest development has been a new streamlined range of roof racks specifically for cars without raingutters, cars with rails and vans with canopies.

Holdfast prides itself on being innovators, at the same time as taking ideas from well-established brands from all over the world and adapting them to suit local conditions. We have a great deal of pride in what we make, with production of a quality product being our main aim. To know that every customer is a happy and satisfied user of our products is something that we continually strive for and achieve.

To-day, you will find the Holdfast factory nestled below the slopes of Table Mountain in Cape Town where the two Oceans meet. We employ a group of dedicated people from all walks of life and pride ourselves on an exceptionally low turnover of staff due, we believe, to our offering a pleasant working environment for all to share.